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The Creative Wild Card has practiced marketing in some form or fashion for all of time. From strategy
and planning to implementation and tracking, you can bet on gaining valuable insight. The list you see here is just a sampling of the wide variety of industries and activities to which these skills have been
applied:
Consulting
- new market opportunities, marketing planning, brochure development, press release creation, managing change, organizational development (manufacturing/government environment)
Product Management - Budgets, forecasts, P&L, strategy, market planning, process &
procedure development & implementation, customer service/sales/technician training & documentation, multimedia advertising campaigns, press releases, customer surveys, focus groups, tracking, process
improvements (telecommunications and retail sectors)
Marketing Communications
- Brochures, newsletters, press releases and kits, direct mail & e-mail, display & classified advertising, Yellow Pages advertising, multimedia (TV/radio/print) campaigns, copy & script writing, layout, interactive demonstrations, Web sites (electric,
commercial construction, patented consumer product, business services, telecommunications, political campaign, and retail/e-commerce sectors)
Customer Relationship Management - Lead development, sales contact, prospect surveys, networking, training (automotive/industrial
aftermarket, retail, information technology consulting and retail/e-commerce sectors)
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